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Upgrade your life in just 7 days with
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  • BEST PODCASTS OF 2023
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Impact Theory home
with Tom Bilyeu
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Life is a beautiful game. Play to win.
Impact Theory home
with Lisa Bilyeu
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Build your confidence one badass guest at a time.

Tom Bilyeu


Filmmaker, award-winning screenwriter, and entrepreneur, Tom married his passion for storytelling with his two decades of experience building hyper-growth companies to create Impact Theory.

Tom’s driven to expand the concept of wellness, encompassing both body and mind. He founded Impact Theory University to equip people with the skills to improve themselves and be successful in the world around them. With his compelling content and electrifying speaking engagements, Tom inspires individuals globally to unlock their potential and pursue greatness, earning him accolades like Success Magazine’s Top 25 Influential People and Entrepreneur of the Year by Secret Entourage.

Lisa Bilyeu


Entrepreneur, producer, best-selling author, public speaker, and host. Lisa Bilyeu co-founded the billion-dollar brand Quest Nutrition and is co-founder and president of Impact Theory Studios, a revolutionary, digital-first studio that produces wildly entertaining and original content focusing on themes of confidence and empowerment.

Lisa built a global audience while creating an impressive slate of content that has been viewed over half a billion times. This includes her hit digital series Women of Impact, a show that features extraordinary guests who, through their stories and expertise, help viewers build their confidence.

With an uncanny eye for talent and market trends, Lisa oversees the in-house development of projects focused on female-driven and empowering content for multiple platforms including scripted, unscripted, and publishing, as well as overseeing all non-fiction content production for Impact Theory. Lisa tells her story of self-empowerment and success in her best-selling book Radical Confidence.

Empowerment through story.

The best way to improve someone’s life is to introduce them to useful ideas. And the best way to introduce useful ideas is through storytelling.

Kyzen
Everything you know is a simulation. Will you join Kyzen and create the ultimate version of you?
Merry Modz
Meet SnoBo, a would-be hero whose only chance to save Christmas is to overcome his fears and become a snowman warrior!
Neon Future
In the war between the Augmented and the Authentic we all must choose a side. Will you fight to stay the same or create a new, neon future?
Hexagon
13-year-old Don learns that breaking the rules to play his favorite video game has just put the rest of the world at risk!
Be the hero of
your own life.
Entrepreneur, producer, best-selling author, public speaker, and host. Lisa Bilyeu co-founded the billion-dollar brand Quest Nutrition and is co- founder and president of Impact Theory Studios, a revolutionary, digital-first studio that produces wildly entertaining and original content focusing on themes of confidence and empowerment.
Get your weekly dose of confidence
from Lisa.
Upgrade your life in just 7 days.
Join the Impact Theory University 7-Day Challenge now!
💪 Meet our real-life Impact Heroes!
Impact Theory University
Courses available now.
Mindset Course with
Tom Bilyeu
32 Classes
Business Course with
Tom Bilyeu
26 Classes
Radical Confidence Workshop with
Lisa Bilyeu
10 Lesson
Impact Theory University
by the numbers.
15,192
Number of students who have
joined Impact Theory University
100+
Hours of content focused on helping you
achieve your potential
1HR
1 Hour Live Coaching Q&A
every week with Tom Bilyeu
🔓 Unlock your potential; start your journey.
Upgrade your life in
just 7 days.
Join the Impact Theory University 7-Day Challenge now!